A signature design element used in the company’s print material is displacement. The idea is incorporated into the space by fragmentation of physical elements surrounding the reception area, the central focal point. The reception desk is an extrusion of the stylized letter ‘N’ surrounded by the open circle of their logo, set against a background of four intense colors. This communicated the company’s energy, fresh style, and creative capacities.

This Chicago based strategic internet solutions provider was establishing a Detroit presence. The design concept for their new office was inspired by the company’s logo, brochure, and web design.

ARCHITECTS: Swanson Meads Architects
PHOTOGRAPHER: Beth Singer